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Blue Light Card

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We are proud to be able to offer members 5% off the full RRP of any electric bike or accessories in our stores and 10% off all labour on servicing**

The Blue Light Card is a discount service for the emergency services, NHS, social care sector and armed forces, providing it's members with thousands of amazing discounts online and on the high street.

Do you qualify?

  • 4x4 Response
  • Ambulance Service
  • Blood Bikes
  • Border Force
  • British Army
  • Cave Rescue
  • Community First Responders
  • Fire Service
  • Highways England Traffic Officer
  • HM Armed Forces Veterans
  • HM Coastguard
  • HM Prison Service
  • Immigration Enforcement
  • Lowland Search and Rescue
  • MoD Fire Service
  • MoD Police
  • Mountain Rescue
  • NHS
  • Police
  • Red Cross
  • Reserve Armed Forces
  • RNLI
  • Royal Air Force
  • Royal Marines
  • Royal Navy
  • Search and Rescue
  • Social Care Workers
  • St Andrews Ambulance
  • St John Ambulance
  • UK Visas and Immigration

Register for a Blue Light Card here

Terms & Conditions

  • The Blue Light Card cannot be used in conjunction with any other offer.
  • The Blue Light Card cannot be used in conjunction with any purchase on a Cycle to Work scheme.
  • The Blue Light Card discount can only be redeemed in our stores or over the phone via our Customer Services team. We currently can't accept the Blue Light Card via our website
  • For all servicing, all parts are discounted at 5%, labour is discounted at 10%

If you want to take advantage of your Blue Light Card discount, please contact our customer service team on 0117 452 6571 or simply pop into one of stores